Vifada Management and Social Sciences is a scholarly journal published by Yayasan Vifada Cendikia Indonesia and operates under a double-anonymous peer review system to ensure objectivity, academic rigor, and integrity in the publication process. The journal is published biannually, with issues released in January–June and July–December, and is officially registered with E-ISSN 2987-1999. To maintain high academic standards, every manuscript submitted to Vifada Management and Social Sciences undergoes a multi-stage evaluation process. The initial screening is conducted by the editorial team to assess the manuscript’s alignment with the journal’s aims and scope, originality, methodological soundness, reference adequacy, compliance with the journal template, and similarity index, which is examined using Turnitin. Manuscripts that successfully pass the editorial assessment are then forwarded to at least two independent expert reviewers under a double-blind review process, in which the identities of both authors and reviewers are kept strictly confidential. Reviewers are selected based on their expertise and scholarly background relevant to the manuscript’s subject area. Their evaluations focus on the manuscript’s scientific contribution, clarity, methodological rigor, and relevance. The reviewers’ comments and recommendations are communicated to the corresponding author through the editor for revision and response. Based on the reviewers’ feedback and the author’s revisions, the editorial board deliberates to reach a final decision regarding acceptance, revision, or rejection. The final editorial decision is then formally communicated to the corresponding author. All articles accepted and published in Vifada Management and Social Sciences are made freely and permanently available under an Open Access model and are licensed under the Creative Commons Attribution License (CC BY 4.0), ensuring broad dissemination, accessibility, and proper attribution of scholarly work. Editor-in-Chief Dr. Amar Sani, S.I.P., M.Hum. Journal Identification e-ISSN: 2987-1999 Publication Frequency Published biannually (two issues per year)
Authors retain the full copyright of their published articles. By submitting and publishing their work, authors grant Vifada Management and Social Sciences the right of first publication. All published articles are simultaneously licensed under the Creative Commons Attribution License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided that the original author(s) and the initial publication in this journal are properly acknowledged.
Enhancing Talent Attraction and Retention Through Strategic Recruitment Policy Innovation in Modern Organizations
This study examines how strategic recruitment policy innovation enhances talent attraction and retention in modern organizations facing rapid digital, demographic, and competitive shifts. As firms confront increasing skill shortages and dynamic workforce expectations, innovative recruitment policies—such as data-driven hiring, employer branding optimization, candidate experience enhancement, and competency-based selection—are viewed as critical drivers of organizational talent outcomes. Using a mixed-method approach involving survey responses from 328 HR professionals and interviews with 22 recruitment managers across technology, financial services, and public-sector organizations, the findings reveal that recruitment innovation significantly improves talent attraction, with employer branding and digital recruitment platforms acting as the strongest predictors. Retention is positively influenced by personalized onboarding systems, transparent career pathways, and alignment between organizational values and candidate expectations. Additionally, digital recruitment analytics moderates the relationship between policy innovation and overall recruitment effectiveness. The study offers practical insights for HR leaders to redesign recruitment frameworks that integrate technology, human-centered design, and strategic workforce planning to strengthen long-term talent sustainability.
Knowledge Management and Organizational Learning
Copyright (c) 2025 Moh. Zulkifli Murfat, Dilshodbek A. Rakhimov (Author) https://creativecommons.org/licenses/by/4.0
The Dynamics of Remote Work Culture: How Psychological Well-Being and Digital Collaboration Tools Shape Employee Productivity
This study explores how psychological well-being and digital collaboration tools interact to influence employee productivity within remote work environments. As remote and hybrid work models become increasingly normalized, organizations must understand the human–technology dynamics that drive sustainable performance. Using a quantitative approach with data from 462 remote employees across technology, education, and service sectors, this research applies structural equation modeling to examine direct and mediated relationships among work stress, digital overload, collaboration-tool usability, communication quality, and productivity outcomes. Findings reveal that psychological well-being significantly predicts productivity, with work engagement acting as a partial mediator. Digital collaboration tools also demonstrate a strong positive effect on productivity, particularly when usability, responsiveness, and synchronization are high. Furthermore, effective digital collaboration moderates the negative effects of stress and communication breakdowns. The study highlights the need for organizations to strategically manage digital ecosystems while supporting employee mental health to maximize performance in remote contexts.
International Business and Global Management
Copyright (c) 2025 Michael Mncedisi Willie, Aarav R. Menon (Author) https://creativecommons.org/licenses/by/4.0
Sustainable Supply Chain Resilience: Analyzing the Effects of Green Innovation and Circular Economy Practices in Emerging Markets
This study examines how green innovation and circular economy (CE) practices influence sustainable supply chain resilience (SCR) in emerging-market firms. Drawing on dynamic capabilities and resource-based perspectives, we propose and test a model where green innovation (product, process, and organizational) directly enhances SCR and indirectly does so by promoting circular practices (reverse logistics, reuse/remanufacturing, and eco-design). Using survey data from 438 managers across manufacturing and fast-moving consumer goods (FMCG) firms in three emerging economies, structural equation modeling shows that: (1) green innovation has a significant positive effect on SCR; (2) circular economy practices mediate the relationship between green innovation and SCR; and (3) digitalization (supply-chain analytics / Industry 4.0 tools) strengthens the effect of circular practices on resilience. The findings imply that firms in emerging markets can build both sustainability and robustness by combining green R&D, circular operational routines, and targeted digital investments. Practical recommendations include phased CE adoption (start with reverse logistics and eco-design), capability building for green innovation, and policy incentives to de-risk circular investments. This research contributes an integrated empirical view linking innovation, CE practices, and resilience in contexts where resource constraints and institutional barriers matter.
Operations Management and Supply Chain Management
Financial Management, Accounting, and Corporate Finance
Copyright (c) 2025 Rohan K. Mehta, Andul Haris (Author) https://creativecommons.org/licenses/by/4.0
Understanding Consumer Trust Formation in Social Commerce: The Impact of Influencer Credibility and Algorithmic Transparency
This study investigates how consumer trust is formed in social commerce environments through two primary drivers: influencer credibility and algorithmic transparency. As social commerce increasingly shapes online purchasing behavior, understanding the psychological mechanisms behind trust becomes essential for digital marketers, platforms, and businesses. Using a quantitative approach with 412 respondents from active social commerce users, the findings reveal that influencer credibility—comprising expertise, authenticity, and social attractiveness—significantly enhances consumer trust and purchase intention. Furthermore, algorithmic transparency, including clarity of recommendation logic and perceived fairness of content distribution, moderates the relationship between influencer credibility and trust formation. The results underscore the importance of transparent platform practices and credible influencer partnerships in improving consumer confidence and reducing perceived risk. This research contributes to the growing literature on digital trust-building while offering practical insights for social commerce platforms to design more ethical, transparent, and user-centered recommendation ecosystems.
Copyright (c) 2025 Aarav R. Sharma (Author) https://creativecommons.org/licenses/by/4.0
The Role of AI-Driven HR Analytics in Enhancing Employee Performance and Decision-Making in Retail Industries
Purpose: of this research is to analyze both the direct effect of AI-driven HR analytics on employee performance and its indirect effect through decision-making quality as a mediating mechanism Research Design and Methodology: Using a quantitative explanatory research design, data were collected through a structured questionnaire from retail employees and supervisors in organizations that utilize AI-supported HR systems. A purposive sampling technique was employed, and the data were analyzed using Structural Equation Modeling (SEM). Findings and Discussion: AI-driven HR analytics has a significant positive effect on employee performance and decision-making quality. Furthermore, decision-making quality significantly influences employee performance and partially mediates the relationship between AI-driven HR analytics and employee performance. These results suggest that the performance benefits of AI-driven HR analytics are realized primarily when analytics insights are effectively integrated into managerial decision-making processes. The study contributes to the growing literature on people analytics by highlighting the importance of decision quality as a key explanatory mechanism, particularly in retail contexts. Practically, the findings provide insights for retail managers and policymakers to strengthen analytical capability, managerial literacy, and governance frameworks to maximize the value of AI-driven HR analytics. Implications: Future research is recommended to explore longitudinal effects and additional contextual moderators.
Human Resource Management and Human Capital Development
Information Technology Management and Digital Transformation
Copyright (c) 2025 Abdul Syukur (Author) https://creativecommons.org/licenses/by/4.0
Effective Production Planning and Scheduling: Literature Review
This study investigates the integration of production planning and scheduling by leveraging advanced technologies such as machine learning, data analytics, and Industry 4.0 innovations to enhance operational efficiency and responsiveness in manufacturing. Employing a mixed-method approach, this research combines quantitative analysis of empirical data with qualitative insights from industry case studies. The study evaluates the effectiveness of advanced planning and scheduling (APS) systems through real-world data and stakeholder interviews, focusing on industries implementing or implementing Industry 4.0 technologies. The findings demonstrate that integrating production planning and scheduling significantly improves resource utilization, reduces lead times, and enhances adaptability to dynamic manufacturing environments. Machine learning and data analytics provide potent predictive and adaptive decision-making tools, while Industry 4.0 technologies enable real-time monitoring and control. These results confirm the hypothesis that advanced APS systems outperform traditional methods in managing variability and uncertainty, aligning with existing theories and expanding on previous research. This study contributes valuable insights into the scientific understanding and practical application of advanced production planning and scheduling techniques. The research highlights the transformative potential of integrating machine learning, data analytics, and Industry 4.0 technologies, offering a comprehensive framework for manufacturers. Despite its limitations, the study provides a foundation for future research to explore broader contexts and long-term impacts, guiding further enhancements in manufacturing efficiency and competitiveness.
Advanced Planning and Scheduling Systems
Copyright (c) 2024 Duta Mustajab (Author) https://creativecommons.org/licenses/by/4.0
Global Supply Chains and Economic Interdependencies: A Literature Study
This study investigates the influence of global supply chain configuration on economic dependence in an increasingly globally connected world. This study uses a qualitative research design with a literature analysis method to combine insights from supply chain management, international economics, and resilience studies. The findings of this study show that integrating digital technology in supply chains increases resilience. However, there are still challenges in managing the impact of supply chain disruptions on regional and global economic dependencies. The implications of this research include recommendations for developing sustainable supply chains, adjusting trade policies, and improving resilience strategies in the face of supply chain disruptions. This research contributes by bringing together theory and practical application to understanding how supply chain configuration affects economic outcomes in the era of globalization.
Copyright (c) 2024 Andri Irawan (Author) https://creativecommons.org/licenses/by/4.0
Public Sector Innovations and Economic Stability: A Literature Review
This literature review investigates the relationship between public sector innovations and economic stability, focusing on initiatives in public financial management, digital governance, and policy innovations. Utilizing a qualitative research design, it synthesizes insights from existing scholarly works to identify key innovations such as performance-based budgeting, accrual accounting, and e-government, which enhance efficiency, transparency, and accountability in governance. The findings reveal that these innovations significantly contribute to economic stability by optimizing resource allocation, reducing fiscal risks, and fostering sustainable growth. However, implementing such innovations faces challenges, including bureaucratic resistance, political constraints, and organizational inertia. Overcoming these obstacles requires proactive strategies such as capacity building, fostering collaboration, and incentivizing innovation within the public sector. The discussion emphasizes the importance of aligning innovation strategies with broader economic goals, leveraging evidence-based decision-making, and fostering public-private partnerships to enhance the effectiveness of innovations. The implications suggest that governments must adopt a strategic, coordinated approach to fully leverage public sector innovations for long-term economic stability and societal advancement, thereby ensuring resilience and prosperity.
Copyright (c) 2024 Muh Yamin, Yaya Sonjaya, Entis Sutisna (Author) https://creativecommons.org/licenses/by/4.0
Enhancing Customer Service Performance through Technological Integration, Human Capital Development, and Multi-Channel Operations:
This study investigates effective customer service improvement strategies within an operations management framework, with particular emphasis on technological integration, employee capability development, multi-channel service systems, and systematic utilization of customer feedback. A mixed-methods research design was employed to ensure methodological rigor, combining quantitative survey data and qualitative interview insights. The sample comprised 200 customer service managers and frontline employees representing diverse industry sectors. Quantitative data were analyzed using descriptive and inferential statistical techniques, while qualitative data were examined through thematic analysis to capture deeper operational perspectives. The findings demonstrate that the integration of artificial intelligence and customer relationship management (CRM) systems significantly enhances service efficiency, responsiveness, and overall customer satisfaction. Furthermore, comprehensive and continuous employee training emerges as a critical enabler for maximizing technological benefits and addressing increasingly complex customer expectations. The study also highlights that effective multi-channel service delivery depends on platform integration and employee readiness to ensure service consistency across touchpoints. Additionally, the strategic collection and application of customer feedback play a vital role in strengthening customer trust, loyalty, and long-term engagement. Importantly, aligning customer service initiatives with broader organizational objectives enhances strategic coherence and operational performance. This study offers a holistic and empirically grounded framework for improving customer service operations, contributing valuable insights to both academic discourse and managerial practice in contemporary service management.
Copyright (c) 2024 Andi Irsani Yusri (Author) https://creativecommons.org/licenses/by/4.0
Application of Monetary Economics in Shaping Financial Market Dynamics
This study explores the role of monetary economics in shaping financial market dynamics by examining how monetary policy decisions influence market behavior. Drawing on established theories in monetary transmission and financial economics, the study focuses on key policy-related factors, including interest rate adjustments, inflation expectations, and central bank communication strategies. A qualitative research design is employed through a comprehensive review of seminal and contemporary literature to synthesize theoretical perspectives and empirical findings. The analysis demonstrates that monetary policy plays a critical role in shaping market sentiment, risk-taking behavior, and asset price movements, particularly under conditions of heightened economic uncertainty. The study further discusses the concept of the “Greenspan Put” as an illustration of how perceived central bank interventions can affect investor expectations and market discipline. Emphasis is placed on the importance of transparent and credible communication by central banks in reducing information asymmetry, managing expectations, and mitigating excessive market volatility. The findings suggest that monetary policy effectiveness extends beyond traditional macroeconomic outcomes and significantly influences financial market stability. This study contributes to the literature by integrating monetary economics and financial market analysis, offering insights into the broader implications of policy actions. The research highlights the need for policymakers to account for behavioral and market-based responses when designing monetary policy frameworks to support long-term financial stability and sustainable economic growth.
Copyright (c) 2024 Imran Tajuddin, Tria Haryuni Dammar (Author) https://creativecommons.org/licenses/by/4.0
Linking Fiscal Policy to Economic Stability through Financial Sustainability
This study analyzes the role of fiscal policy and financial sustainability in enhancing economic stability, with a particular focus on developing economies facing fiscal constraints and macroeconomic uncertainty. The study aims to identify key dimensions of fiscal sustainability and examine how proactive fiscal policies, institutional reforms, and evidence-based strategies contribute to economic resilience. A qualitative systematic literature review (SLR) approach was employed by synthesizing empirical and theoretical studies published since 2018. Relevant peer-reviewed journal articles, policy reports, and institutional publications were analyzed to develop a multidimensional framework explaining the interaction between fiscal policy instruments and financial sustainability. The findings indicate that fiscal discipline, efficient and equitable taxation, and prudent public debt management are fundamental to maintaining financial sustainability. Proactive fiscal mechanisms, including automatic stabilizers and countercyclical spending, play a critical role in mitigating economic shocks and stabilizing macroeconomic performance during periods of crisis. However, developing economies continue to face significant challenges, such as limited fiscal space, weak institutional capacity, governance inefficiencies, and heavy reliance on external debt, which reduce the effectiveness of fiscal interventions. This study highlights the importance of institutional reforms to enhance fiscal transparency, strengthen public financial management, and improve accountability in order to build public trust and investor confidence. The research contributes to fiscal policy literature by offering an integrated framework linking fiscal sustainability and economic stability, while providing policy-relevant insights to support sustainable economic growth and long-term financial resilience.
Copyright (c) 2024 Muslim Muslim, Muh. Fadhel G Bata Ilyas, Amar Sani (Author) https://creativecommons.org/licenses/by/4.0
Management Audit as a Control Mechanism for Enhancing the Effectiveness of Human Resource Functions
This study aims to examine the implementation of management audits as a control mechanism for evaluating the effectiveness of human resource (HR) functions within an organizational context. Using a qualitative research design with a descriptive approach, this study focuses on a case analysis conducted at a manufacturing company in Indonesia. The informants consisted of members of the top management team who were directly involved in strategic decision-making and human resource management. Data were collected through in-depth interviews, direct observation, and document analysis, utilizing primary data obtained from key informants to ensure data credibility and contextual accuracy. The findings reveal that, out of ten HR functions assessed, eight functions were implemented effectively, including recruitment, employee training and development, career planning and development, performance appraisal, compensation and rewards, industrial relations, occupational health and safety, and employee creativity development. However, two critical HR functions—human resource planning and employee selection and placement—were found to be inadequately implemented and lacked systematic procedures aligned with organizational needs. These deficiencies indicate potential risks to long-term workforce sustainability and organizational performance. This study highlights the strategic role of management audits in identifying strengths and weaknesses within HR functions and in supporting continuous organizational improvement. The findings contribute to the literature on management auditing and human resource governance by providing empirical evidence on how audit practices can enhance HR function effectiveness. Practically, the study offers managerial insights for organizations to strengthen HR governance and align HR strategies with business objectives to improve overall organizational effectiveness.
General Management and Strategic Management
Marketing Management and Consumer Behavior
Leadership, Change Management, and Decision-Making
Copyright (c) 2024 Fitria Ananda, Idil Rakhmat Susanto , Ainun Arizah (Author) https://creativecommons.org/licenses/by/4.0
Understanding Police Performance: The Mediating Effect of Work Motivation on the Relationship between Work Environment, Compensation, and Performance
Police institutions play a critical role in maintaining public security, social order, and law enforcement effectiveness. The performance of police officers is therefore a key indicator of institutional success in managing criminal cases and ensuring public safety. This study aims to examine the effects of work environment and compensation on police performance, with work motivation serving as a mediating variable. A quantitative research design grounded in the positivist paradigm was employed. Data were collected through a structured questionnaire distributed to 94 police officers of a regional police department in South Sulawesi, Indonesia. The data were analyzed using path analysis to assess both direct and indirect relationships among variables. The findings reveal that the work environment has a significant positive effect on work motivation, while compensation also significantly influences motivation. Furthermore, both work environment and compensation have significant direct effects on police performance. Work motivation is found to significantly enhance performance and to mediate the relationships between work environment, compensation, and police performance. These results highlight the importance of creating a supportive work environment and implementing fair compensation systems to strengthen motivation and improve performance in law enforcement organizations. The study contributes to the literature on public sector performance by emphasizing the strategic role of motivational mechanisms in enhancing police effectiveness.
Copyright (c) 2023 https://creativecommons.org/licenses/by/4.0
Service Quality, Facilities, and Customer Satisfaction in Public Health Services: The Mediating Role of Individual Emotions
This study examines the role of product innovation and marketing strategies in enhancing the competitiveness of micro, small, and medium-sized enterprises (MSMEs) operating in the confectionery sector. Employing a qualitative descriptive research design, the study draws on primary data collected through in-depth interviews, direct observations, and documentation analysis involving business owners and key stakeholders of Bundang’s Sweet and Sour Candy MSMEs. The findings reveal that continuous product innovation particularly the development of diverse flavor variants and more attractive, functional packaging significantly increases consumer interest and strengthens product differentiation in a highly competitive market. In addition, the adoption of digital-based marketing strategies, including the use of social media platforms and online marketplaces, has proven effective in expanding market reach and improving brand visibility. The study further demonstrates that the integration of product innovation and targeted marketing strategies creates a synergistic effect that enhances competitive advantage and supports sustainable market growth. These results highlight the strategic importance of aligning innovation capabilities with digital marketing practices to improve MSME resilience and performance. This research contributes to the literature on MSME competitiveness by providing empirical insights into how innovation-driven products and digital marketing can jointly strengthen market positioning. Practically, the findings offer valuable guidance for MSME practitioners and policymakers in formulating strategies to enhance competitiveness in increasingly dynamic and competitive business environments.
Copyright (c) 2024 Umar Syarifuddin, Harlina Liong (Author) https://creativecommons.org/licenses/by/4.0
Integrating Bugis Cultural Values of Sipakatu, Sipakalebbi’, and Sipakainge’ into the Professional Code of Ethics for Accountants
This study aims to integrate Bugis cultural values Sipakatu, Sipakalebbi’, and Sipakainge’ into the professional code of ethics for accountants. Accountants’ ethical behavior plays a crucial role in determining the quality and reliability of financial reporting. Therefore, internalizing local ethical values may strengthen accountants’ commitment to professional standards and ethical conduct. This study employs a literature review method by analyzing 20 relevant scholarly articles retrieved from Google Scholar that align with the research objectives. The findings indicate that the principles of mutual humanization (Sipakatu), mutual respect (Sipakalebbi’), and mutual moral reminder (Sipakainge’) are highly relevant to the ethical dimensions of the accounting profession. These values contribute to fostering a harmonious and productive professional environment, enhancing motivation and performance through recognition of achievements, and ensuring accountability and compliance with ethical standards through continuous moral guidance. Accordingly, the integration of Bugis cultural values into the professional code of ethics for accountants requires systematic internalization within individual accountants to support ethical decision-making and professional integrity.
Copyright (c) 2024 Wina Ayudia Akbar, Febrina Nur Ramadhani, Lukman Dahlan (Author) https://creativecommons.org/licenses/by/4.0
How Electronic Word of Mouth and Service Quality Shape Tourists’ Visit Decisions in Agro-Educational Tourism ?
Understanding tourists’ visit decisions in the digital era is increasingly important for destination competitiveness, particularly within emerging agro-educational tourism. This study examines the influence of electronic word-of-mouth (e-WOM) and service quality on tourists’ visit decisions at Mabda Islam Agro Edu Park, Indonesia. A quantitative research approach was employed using a survey method, with primary data collected through structured questionnaires distributed to visitors. The study applied a census sampling technique to capture comprehensive visitor perceptions. Data were analyzed using inferential statistical techniques to assess both the individual and joint effects of the proposed variables. The findings indicate that electronic word-of-mouth has a positive and significant influence on tourists’ visit decisions, highlighting the critical role of online information and peer-generated content in shaping travel-related behavior. In addition, service quality was found to positively and significantly affect visit decisions, underscoring the importance of service performance and visitor experience in tourism destinations. The results further confirm that electronic word-of-mouth and service quality simultaneously contribute to tourists’ decision-making processes. This study extends tourism marketing and consumer behavior literature by providing empirical evidence from an agro-educational tourism context in a developing destination. Practically, the findings offer insights for destination managers to strategically manage digital communication and service quality to enhance tourist attraction and sustain competitive advantage.
Copyright (c) 2024 Amri May Maulana Sidik, Evi Lutfia (Author) https://creativecommons.org/licenses/by/4.0
Pengaruh Kepemimpinan Transformasional, Kepuasan Gaji dan Komitmen Organisasi terhadap Turnover Intention
Pengaruh Kepemimpinan Transformasional, Kepuasan Gaji dan Komitmen Organisasi Terhadap Turnover Intention (Studi Pada Karyawan Pt. Berau Coal)” Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan transformasional, kepuasan gaji dan komitmen organisasi terhadap turnover intention pada karyawan PT. Berau Coal. Dalam penelitian ini sampel berjumlah 96 responden yang dipilih menggunakan metode purposive sampling. Penelitian ini termasuk dalam penelitian kuantitatif. Analisis data menggunakan regresi berganda dengan menggunakan software IBM SPSS 19. Berdasarkan analisis yang telah dilakukan diperoleh hasil bahwa variabel kepemimpinan transformasional, kepuasan gaji dan komitmen organisasi berpengaruh negatif sigfikan terhadap turnover intention.
Copyright (c) 2024 Jenita Sumari, Marlina Malino (Author) https://creativecommons.org/licenses/by/4.0
How Strategic Management Information Systems Drive Business Performance and Business Success ?
In the era of globalization, rapid business growth demands continuous innovation to maintain competitiveness and ensure long-term sustainability. Both formal and informal business sectors increasingly rely on management information technology as a strategic resource to enhance operational efficiency and achieve business success. This study aims to identify the key criteria for selecting appropriate management information technology, examine the inhibiting factors affecting its implementation, and formulate effective implementation strategies that support business performance. A descriptive research design was employed to provide a comprehensive overview of current practices in the adoption of management information technology across business organizations. Data were collected through systematic observation and analysis of relevant organizational practices and existing literature. The findings reveal that the successful implementation of management information technology is influenced by several critical factors, including technological compatibility, organizational readiness, human resource capabilities, and management commitment. Furthermore, inadequate infrastructure, resistance to change, limited technical expertise, and insufficient strategic planning were identified as major barriers to effective implementation. The study demonstrates that the application of well-planned and context-appropriate implementation strategies significantly enhances organizational effectiveness, supports informed decision-making, and improves overall business performance. These results underscore the importance of aligning technological initiatives with organizational goals and strategic planning. This research contributes to the growing body of knowledge on management information technology by providing practical insights for business managers and decision-makers seeking to leverage technology as a driver of sustainable business success.
Organizational Behavior and Organizational Development
Copyright (c) 2024 Jeffry Lim (Author) https://creativecommons.org/licenses/by/4.0
Analisis Dampak Penggunaan Teknologi Augmented Reality dalam Pemasaran Digital IKEA terhadap Consumer Engagement
Dalam era digital ini, perusahaan perlu mengembangkan strategi pemasaran yang menarik perhatian dan meningkatkan keterlibatan pelanggan. Perkembangan pemasaran digital telah mengubah cara bisnis menggunakan teknologi baru untuk menjangkau pembeli potensial. Tujuan dari penelitian ini adalah untuk menganalisis dampak penggunaan teknologi AR dalam pemasaran digital IKEA terhadap consumer engagement. Metode penelitian yang digunakan dalam penelitian adalah metode penelitian kualitatif. Penelitian kualitatif menggunakan pendekatan deskriptif, dimana data disimpulkan dalam bentuk kata-kata. Teknik pengumpulan data dilakukan dengan pengumpulan data sekunder. Hasil penelitian menunjukkan bahwa implementasi AR oleh IKEA, khususnya melalui aplikasi IKEA Place, memiliki dampak signifikan terhadap keterlibatan konsumen. Aplikasi ini memungkinkan pelanggan untuk memvisualisasikan furnitur dalam lingkungan rumah mereka secara virtual sebelum melakukan pembelian, yang meningkatkan kepercayaan diri dan kepuasan dalam pengambilan keputusan. Temuan utama menunjukkan bahwa teknologi AR tidak hanya meningkatkan keterlibatan konsumen tetapi juga memperkuat posisi merek di pasar, memberikan pengalaman belanja yang lebih interaktif dan personal.
Copyright (c) 2024 Joenes Anderson, Kenny, Renalbi, Cindy Chou (Author) https://creativecommons.org/licenses/by/4.0
The Impact of Social Media Marketing Strategies on Consumers’ Purchase Intention: Evidence from Instagram-Based Marketing
This study aims to examine the influence of social media engagement dimensions openness, participation, conversation, community, and connectedness on purchase intention on Instagram. A quantitative research approach was employed to provide empirical evidence on how interactive marketing features shape consumer behavior in social commerce environments. Data were collected using a structured questionnaire consisting of 20 measurement items distributed via Google Forms to 100 respondents who had previously made purchases through social media platforms. The data were analyzed using statistical techniques to assess the significance and direction of the relationships between variables. The findings indicate that openness has a positive and significant effect on purchase intention, suggesting that transparent information sharing increases consumer trust. Participation also shows a positive and significant influence, highlighting the importance of user involvement in content creation and engagement. Furthermore, conversation significantly enhances purchase intention, emphasizing the role of interactive communication between brands and consumers. The community variable demonstrates a positive and significant effect, indicating that a strong sense of belonging within online brand communities encourages buying interest. Lastly, connectedness positively and significantly affects purchase intention, reflecting the value of social ties and network integration on Instagram. Overall, this study confirms that social media engagement dimensions play a critical role in driving consumer purchase intention and provides practical implications for digital marketing strategies focused on interactive and community-driven approaches on Instagram.
Copyright (c) 2024 Suraidah Sarbia (Author) https://creativecommons.org/licenses/by/4.0
Pengaruh Harga dan Promosi Terhadap Minat Beli Pada Toko Sentra Tani Makassar
Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh harga dan promosi terhadap minat beli konsumen pada Toko Sentra Tani. Metode penelitian ini menggunakan Teknik analisis data yang dilakukan untuk menganalisis dan menginterpretasikan data yang telah diperoleh untuk kemudian diberikan simpulan. Sebagaimana tujuan penelitian ini, yaitu untuk mengetahui pengaruh harga dan promosi terhadap minat beli, maka alat analisis yang digunakan adalah analisis regresi linear berganda. Selanjutnya untuk mengetahui serta membuktikan pengaruh signifikansi masing-masing variabel independen terhadap variabel dependen secara parsial, maka digunakan uji-t, sedangkan untuk mengetahui pengaruh signifikansi variabel independen terhadap variabel dependen secara simultan, maka digunakan uji-F. Hal ini menunjukkan bahwa sebesar 66,10% minat beli pada Toko Sentra Tani dipengaruhi oleh variasi kedua variabel independen, yaitu harga (X1) dan promosi (X2). 3) Pengujian Hipotesis dengan pengujian serempak (Uji F) sehingga dapat disimpulkan bahwa terdapat pengaruh positif dan signifikan antara harga dengan minat beli pada Toko Sentra Tani. dan terdapat pengaruh positif dan signifikan antara promosi dengan minat beli pada Toko Sentra Tani
Copyright (c) 2024 Saharuddin Saharuddin, Amar Sani, Solihin Mattalatta, Sofyan Hamid (Author) https://creativecommons.org/licenses/by/4.0
Determinan Display, Kualitas dan Citra Merek rerhadap Pembelian Produk Malaysia
Permasalahan ini Kurangnya tindakan koreksi maupun pengawasan dari atasan untuk pegawainnya, Adanya pegawai yang datang terlambat pada saat apel pagi dan langsung pulang, dan ada yang tidak hadir pada saat apel pagi namun tetap datang untuk kerja, Kurangnya kewaspadaan pada tanggung jawab masing-masing pegawai, Adanya perbedaan pendapat antara pegawai yang satu dengan yang lainnya, Adanya miskomunikasi antara pegawai yang satu dengan yang lainnya. Penelitian ini yaitu bertujuan untuk mengetahui pengawasan, konflik kerja, disiplin kerja pegawai dan untuk mengetahui seberapa besar pengaruh pengawasan dan konflik kerja terhadap konflik kerja pegawai pada Dinas Sosial Kota Bima. Dalam penelitian ini metode yang digunakan adalah metode asosiatif. Dari hasil penelitian menunjukan bahwa pengawasan berpengaruh dan signifikan terhadap disiplin kerja pegawai, konflik kerja berpengaruh dan signifikan terhadap disiplin kerja pegawai, secara simultan pengawasan dan konflik kerja secara bersama sama berpengaruh signifikan terhadap disiplin kerja pegawai pada Dinas Sosial Kota Bima
Copyright (c) 2023 Erick Karunia, Amar Sani (Author) https://creativecommons.org/licenses/by/4.0
Pengaruh Pengawasan Dan Konflik Kerja Terhadap Disiplin Kerja Pegawai Pada Dinas Sosial Kota Bima
Permasalahan ini Kurangnya tindakan koreksi maupun pengawasan dari atasan untuk pegawainnya, Adanya pegawai yang datang terlambat pada saat apel pagi dan langsung pulang, dan ada yang tidak hadir pada saat apel pagi namun tetap datang untuk kerja, Kurangnya kewaspadaan pada tanggung jawab masing-masing pegawai, Adanya perbedaan pendapat antara pegawai yang satu dengan yang lainnya, Adanya miskomunikasi antara pegawai yang satu dengan yang lainnya. Penelitian ini yaitu bertujuan untuk mengetahui pengawasan, konflik kerja, disiplin kerja pegawai dan untuk mengetahui seberapa besar pengaruh pengawasan dan konflik kerja terhadap konflik kerja pegawai pada Dinas Sosial Kota Bima. Dalam penelitian ini metode yang digunakan adalah metode asosiatif. Dari hasil penelitian menunjukan bahwa pengawasan berpengaruh dan signifikan terhadap disiplin kerja pegawai, konflik kerja berpengaruh dan signifikan terhadap disiplin kerja pegawai, secara simultan pengawasan dan konflik kerja secara bersama sama berpengaruh signifikan terhadap disiplin kerja pegawai pada Dinas Sosial Kota Bima.
Copyright (c) 2023 Vifada Management And Social Sciences https://creativecommons.org/licenses/by/4.0
Pengaruh Kepemimpinan Transformasional terhadap Employee Engagement Karyawan
Penelitian ini meneliti permasalahan: 1) Kurangnya kepemimpinan transformasional dilihat dari masih kurang teliti karyawan dalam menjalankan tugas terkait. 2) Employee engagement masih kurang terlihat dari kurangnya kesungguhan dalam melaksanakan tugas. 3) Kurangnya dedikasi terlihat dari keseriusan dalam menjalankan tugas terkait. Tujuan penelitian ini adalah Untuk mengetahui pengaruh positif dan signifikan kepemimpinan transformasional terhadap employee engagement pada karyawan Bandara Udara Sultan M Salahuddin Bima. Metode penelitian yang digunakan adalah kuantitatif. Dari hasil regresi linear sederhana maka diperoleh nilai constan sebesar 0,466. Hasil uji koefisien korelasi (R) sebesar 0,946. Dan uji statistik secara parsial (uji t) X didapati t-hitung>t-tabel, nilai t-hitung 24,049>t-tabel 1,66724 dan sig sebesar 0,000<0,05 berarti, h1 diterima disimpulkan bahwa terdapat pengaruh positif dan signifikan antara kepemimpinan transformasional terhadap employee engagement.
Pengaruh Budaya Organisasi Dan Pengembangan Karir Terhadap Prestasi Kerja Pegawai Pada Dinas PUPR Kabupaten Bima
Penelitian ini meneliti masalah : 1) masih adanya pegawai sering datang terlambat masuk kerja. 2) masih adanya pegawai tidak memakai seragam yang sudah ditetapkan. 3) masih ada pegawai belum puas terhadap pekerjaan yang dilakukan. 4) adanya pegawai yang belum memiliki kualitas kerja meliputi ketepatan dan ketelitian pegawai dalam melaksanakan pekerjaannya. Tujuan penelitian untuk mengetahui adakah pengaruh positif dan signifikan budaya organisasi dan pengembangan karir terhadap prestasi pegawai pada Dinas PUPR Kabupaten Bima. Metode penelitian yaitu kuantitatif. Hasil penelitian analisis persamaan regresi berganda = ý = 46.003 + 0,293 (χ1) + 0,285 (χ2). Dan uji statistik secara parsial χ1 didapati t-hit> t-tabel atau 2.179 > 1.997 sig sebesar 0,033 < 0,05. Berarti h1 diterima, disimpulkan terdapat pengaruh positif dan sig budaya organisasi terhadap prestasi kerja . Untuk χ2 = t-hit< t-tab atau –0,562 < 1.997 dan sig sebesar 0,123 > 0,05 berarti h2 ditolak, berarti tidak terdapat pengaruh positif dan signifikan pengembangan karir terhadap prestasi kerja. Untuk uji f secara simultan f hitung < f tabel = 2,384 < 3,13 dan nilai sig yaitu 0,100 > 0,05 sehingga hipotesis h3 ditolak, disimpulkan budaya organisasi dan pengembangan karir tidak berpengaruh positif dan signifikan terhadap prestasi kerja pegawai pada Dinas PUPR Kabupaten Bima.